List of Contents
Contribute to the GUIDE


Participants :       Members of the Club of Venice, the Web 2.0 Animation Group,
                             External experts, etc.

Date :                   February 1, 2012  ( 6th  edition )

Main elements :   LIST OF CONTENTS for the GUIDE  ( electronic )

1.    Purpose of this practical and hands-on Guide. Produced in Wiki format and permanently updated by all participants. An editor and a handful of animators to steer and stimulate the process.  And with two objectives :  

•    Collecting and explaining best practices
•    Setting new standards in the area
•    Providing the best service for the citizens and stimulate an active dialogue between citizens and public authorities

2.    Definition of social media  ( broad definition ) :  digital many-to-many communication in a closed, semi-open or in particular open forum. Needs contribution from more than one participant

3.    Definition of Public Communication / Public Diplomacy

4.    Short overview of the state of play of social media  ( incl. cross scheme on how they relate to each other )  

5.    Defining an intelligent mix of social media combined with home pages

6.    Monitoring of social media.  Work with social media has to start by monitoring them

•    Blog monitoring services
•    Google Analytics

7.    Facebook in public communication – you can create :

•    A brand site  
•    A personal brand site ( like Herman van Rumpuy )
•    A purpose/campaign site  ( like EU – Your Voice )
•    An open group, a closed group or a secret group

8.    Twitter in public communication

9.    Google+ in public communication ( though not yet open to profiles from companies and organisations – will probably happen soon )

10.    YouTube in public communication

11.     Image sharing in public communication  ( Flickr, Picasa, etc. ) Cases : The White House and 10 Downing Street using Flickr

12.     Sound and social media in public communication  ( podcast, Soundcloud, etc. )

13.     Blogs  (  )

14.     Wikis and crowdsourcing sites  (  ) ( )

15.     Syndication and aggregation platforms  ( )

16.     Geolocation platforms  ( such as

17.     Mobile and web applications

18.     Viral communications   ( )

19.     Social media and public campaigns

20.     Social media in crisis communication  ( esp. About using social media in identifying a possible crisis well on beforehand )

21.     Social media in service of the citizens  ( based on what the citizens want and expect )

22.     Social media in internal communication with the staff. Case : Yammer

23.     Social media and public diplomacy / digital diplomacy

24.     Guidelines for officials in their use of social media as officials ( e.g. the UK Government Guide, the Guidelines from the Swedish govenment, and  others )

25.     Social media and privacy

26.     Social media and the traditional media

27.     Citizens’ Journalism – and public communication

28.     On-line meetings, webinars, etc.

29.     Training in the use of social media, incl. on-line training. Very important for everybody.    Short and well-targeted training courses ( + learning by doing )

30.     On-line sources to social media  ( like and others )

31.     Handbook :   

Timing :  1st edition ready for the Club of Venice plenary on May 24-25, 2012  

Updates to be done permanently and on-line

The GUIDE will never be final. It will be a permanent and on-going process.

Editor : Niels Jørgen Thøgersen  ( with a group of colleagues in an editorial animation group )

Niels Jørgen Thøgersen