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 Contribute to the GUIDE
P R O J E C T
Name : GUIDE on SOCIAL MEDIA AND PUBLIC COMMUNICATION and PUBLIC
DIPLOMACY
Participants : Members of the Club of Venice, the Web 2.0 Animation Group,
External experts, etc.
Date : February 1, 2012 ( 6th edition )
Main elements : LIST OF CONTENTS for the GUIDE ( electronic )
1. Purpose of this practical and hands-on Guide. Produced in Wiki format and permanently updated by all participants. An editor and a handful of animators to steer and stimulate the process. And with two objectives :
• Collecting and explaining best practices
• Setting new standards in the area
• Providing the best service for the citizens and stimulate an active dialogue between citizens and public authorities
2. Definition of social media ( broad definition ) : digital many-to-many communication in a closed, semi-open or in particular open forum. Needs contribution from more than one participant
3. Definition of Public Communication / Public Diplomacy
4. Short overview of the state of play of social media ( incl. cross scheme on how they relate to each other ) http://en.wikipedia.org/wiki/List_of_social_networking_websites
5. Defining an intelligent mix of social media combined with home pages
6. Monitoring of social media. Work with social media has to start by monitoring them
• Blog monitoring services
• LIVING EUROPE ( www.livingeurope.eu )
• Google Analytics
7. Facebook in public communication – you can create :
• A brand site
• A personal brand site ( like Herman van Rumpuy )
• A purpose/campaign site ( like EU – Your Voice )
• An open group, a closed group or a secret group
8. Twitter in public communication
9. Google+ in public communication ( though not yet open to profiles from companies and organisations – will probably happen soon )
10. YouTube in public communication
11. Image sharing in public communication ( Flickr, Picasa, etc. ) Cases : The White House and 10 Downing Street using Flickr
12. Sound and social media in public communication ( podcast, Soundcloud, etc. )
13. Blogs (http://en.wikipedia.org/wiki/Blog )
14. Wikis and crowdsourcing sites (http://en.wikipedia.org/wiki/Wiki ) (http://www.sitepoint.com/6-great-crowdsourcing-sites-for-freelancers/ )
15. Syndication and aggregation platforms (http://en.wikipedia.org/wiki/Social_network_aggregation )
16. Geolocation platforms ( such as http://mashable.com/2011/04/07/geolocation-field-service/
17. Mobile and web applications
18. Viral communications (http://viralcomm.media.mit.edu/index.php )
19. Social media and public campaigns
20. Social media in crisis communication ( esp. About using social media in identifying a possible crisis well on beforehand )
21. Social media in service of the citizens ( based on what the citizens want and expect )
22. Social media in internal communication with the staff. Case : Yammer
23. Social media and public diplomacy / digital diplomacy
24. Guidelines for officials in their use of social media as officials ( e.g. the UK Government Guide, the Guidelines from the Swedish govenment, and others )
25. Social media and privacy
26. Social media and the traditional media
27. Citizens’ Journalism – and public communication
28. On-line meetings, webinars, etc.
29. Training in the use of social media, incl. on-line training. Very important for everybody. Short and well-targeted training courses ( + learning by doing )
30. On-line sources to social media ( like www.mashable.com and others )
31. Handbook :
http://socialmediagovernance.com/social-media-management-handbook/social-media-strategy/
Timing : 1st edition ready for the Club of Venice plenary on May 24-25, 2012
Updates to be done permanently and on-line
The GUIDE will never be final. It will be a permanent and on-going process.
Editor : Niels Jørgen Thøgersen ( with a group of colleagues in an editorial animation group )
Niels Jørgen Thøgersen
kimbrer@gmail.com
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