Make the Web Work for You!



Name :                    Why   SOCIAL MEDIA


Date :                      February 8, 2011 


Main points:

Social media are media for social interaction , using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 , which allows the creation and exchange of user-generated content ." Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

This is what Wikipedia says about social media. And I agree to that definition.

Why should I as a public communicator be interested in social media ? Isn’t it just a sort of non-serious entertainment, which steals a lot of time for everybody?

The simple answer is: NO – NO – NO !

If you want to be sure that you are present where people are today, then you have to use social media. It’s as simple as that.

But isn’t a good and perhaps even interactive website enough ? Shouldn’t we first and foremost concentrate on developing and looking after that?

No, this is not enough today. It is important to have a good and up-to-date website. Of course. But it has to be backed up by different social media. Or the other way around.  And even if you for whatever reason have  a bad website you still have to use an intelligent mix of social media.





So – in practical terms – what can you use Social Media for ?


  1. To Engage – To Involve citizens     And not only one way ( like Obama’s Be the first to know ) But in particular two ways.  Get people on their toes to get actively involved. Make them feel ownership to the topic you are dealing with. Don’t be afraid to loose some control.  Show people that you are really interested in their views and actions. Be active yourself. At all times.


  1. To Mobilise citizens. Mobilise them for a clear purpose – for actions which are easy to understand. The role of social media in the on-going  Arab revolutions is evident. Before that we saw similar cases of mobilizing people in Iran, Moldova and Belarus.  You can also use social media to mobilize people in a local area.


  1. To Inspire citizens. Not least in political campaigns. Like Obama’s YES WE CAN. Known worldwide.


  1. To Seek Advice.    Politicians do that – even directly from plenary sessions in the middle of a debate. Organisations do that. And why shouldn’t public institutions do it. There is so much expertise and so much commitment out there – why not profit from that. Personally I use LinkedIn and often also Facebook and Twitter for that purpose. With great success.


  1. To Give Information.   Though this easily becomes one-way web 1.0 operations it can still be used.


  1. Most important of all:  Always use an intelligent MIX of social media. Use one social media to back up other social media. Concrete example: Make Breaking News on YouTube. And inform all your contacts and friends on Facebook, Twitter, etc. 5 minutes before that they should look at YouTube, if they “want to be the first to know”.  And people love to know first.   In this way you also bypass the filter of the media. Instead of you running after the media the media will run after you. If your Breaking News and other initiatives are worth running after J


  1. Make sure that all your social media are also available on mobile devices ( such as smartphones, normal mobile phones, PDAs, etc. )    The number of mobile devices have in many countries bypassed the number of normal computers – a trend which most certainly will continue.


  1. Very important point too:  Be active on the blogs and social media of others too. Select the most visited ones ( from media, from politicians, from organizations ) and take active part in the discussions and networking there too.


  1. Online training in social media :  We should in my view give priority to efficient training, not least online training in the use of social media in public communication. I will at the workshop give information on a number of existing possibilities and make suggestions to the next steps


  1. Websites and other literature on social media in public communication :  I will make an overview for the workshop.


Another aspect of great importance for the efficient use of social media is to be able to know in REAL time what others ( media, blogs, etc. ) are saying and writing.


The Club of Venice has already created a special online monitor called LIVING EUROPE for this purpose. It monitors every ten minutes more than 4.000 online media in 28 European countries. And by a simple click you can yourself machine translate any article into 20 different languages. The translation into English is still the best one. It is all free and available to everybody on the web.




The next step is that we will also launch in the very near future a new free, online monitor, which will constantly follows as many websites and blogs of European politicians and national politicians in the 27 member states of the EU.  The purpose is to make it easy for everybody to follow the debate in all countries – and again with a built-in machine translation from all languages. And in this way contribute to creating a more lively European public space.


A pilot project is being tested at the moment.


Niels Jørgen Thøgersen   

The Fantastic GOOGLE DOCS

Communications 2.0 tool



G O O G L E   D O C S


A free, time-saving and collaborative tool



Why continue to waste a lot of time in sending e-mails with your texts to one or many people for comments and corrections ? Why have all the trouble to ensure a proper updating of lists and overviews ?  Why prepare your presentations all alone or through troublesome forth-and-back correspondence with others ?


GOOGLE DOCS  can solve it all for you:  


This is Google’s free and online service, which in many ways fulfils the same functions as the Microsoft Office package does.


You can very easily write and/or upload your texts to this service and word directly on-line with others – also in real time, if you want to.


The person or people “at the other end” can work directly in your text, your presentation or your spreadsheet – and add, correct or delete in it.


YOU decide whom your partner(s) is/are. YOU invite. And you can invite ONE – or MANY.


At the end of the process – which if needed can be very short – you have a text, presentation or table, which everybody has contributed to and agree to.




It is very easy to use . Very time saving. Very efficient and reliable.



The Obama campaign used it a lot it its permanent work with local activists.





1)       Open an account at  


2)       If you already have a Gmail account with Google you can use your login and password from there.  If not, create your own new ones


3)       Now you are ready to start



4)       Click NEW  ( to the left )


5)       Different Options:


a)       DOCUMENT:

·         You write YOUR TEXT ( as in Word ) or you copy/paste a text

·         Now Click on SHARE

·         Invite people ( as many as you want ) 

- either as Collaborators ( meaning that they can write )

- or as Viewers  ( meaning they can see, but not write )

·         Write their e-mail addresses in the box

·         Write in the following box what you want them to do

·         Send

·         Wait to see their suggestions on-line – or open later



·         This service is very much like Microsoft’s Power Point

·         The practical steps are more or less as under chapter a)



·         This is the service which works like Microsoft’s EXCEL

·         The practical steps: follow more or less those in chapter a)



6)       Many other functions in Google Docs:

·         The easiest way is to try them out step by step

·         Please, give me feedback on this Manual – and on points to add





         Niels Jørgen Thøgersen


         February 2009 




         SKYPE:  kimbrer










Try the new and free GOOGLE translation

Do you now and then want to have a text translated from one language ( which you perhaps do not understand yourself ) to an understandable one?

Here is the fantastic help:  GOOGLE's new translation service:

Here you can translate from 23 languages into 24.🤩

Including to and from Danish.  And many, many others.

Of course, an authomatic machine translation will never be perfect. But it's good enough to make almost any text understandable.

Try it out. NOW.

Your headline



Lots of free websites ready for you


Niels Jørgen Thøgersen




1.      News:


   (the latest news in the main media in all 20 languages of the EU)       (the latest news from the BBC)            (the latest news from Euronews – In 7 languages)


2.      Encyclopedia:


   (free international encyclopedia, which you also can contribute to yourself)         (Encyclopedia Britannica in electronic form)


3.      Electronic translation to and from many languages:




4.      Viewing the World from the Satellites:   


5.      Guidance to the roads and streets around Europe and elsewhere:




6.      Exchange rate calculator to and from many currencies:






7.      Buying via the web:




                   (electronic shop in German)


         (purchase of books, electronics and much more from the UK)


8.      Search engines on the web:


                 (the biggest and most used search engine)




              (searches in Google and in Yahoo at the same time)


9.      Free or very cheap telephone services on the web:


          (Universal Telecom – very cheap, very easy)


                   (free software programme to speak free of charge with about

                                                        6 mill. Skype users around the world and to speak for an amount

                                                        of approx. 0,017 Eurocents a minute to all fixed phones in the



             (wireless phone which works with fixed phones as well as with

                                                        Skype on the web)


10.  Food and drink:


         (general guide)




           (guess on what)


           (all about Belgian beer)


                  (guide to (almost) all wines)


            (another huge wine guide)


11.  Genealogy:


              (Brothers Keeper – easy programme to handle the family




12.  Free birthday greetings via the web:


           (send greetings to family and friends)


         (a similar service)


           (and one more)


13.  On-line entertainment:


           (lots of on-line crosswords on the web)


         (another overview of on-line crosswords)


            (play Freecell on-line)


           (a big collection of many different jokes)


          (more jokes of different kinds)


14.  Cooperation between European schools via the Internet:              (The European Schoolnet)


15.  Travelling in Europe – and elsewhere:             (new and rather cheap hotels around the world)         (about travelling in Belgium)     (about travelling in Denmark)   (German travel guide in many languages)    (where we Cimbrians come from)      (the guide to cheap flights all over Europe)       (all about travelling with the railways in Europe)


16.  The weather – latest forecasts:


       (latest from Euronews)


             (latest from Denmark’s Meteorological Institute on Europe, also in



          (the weather in the US)


17.  The traffic situation in Europe:      (latest about traffic in Europe from the Danish Ministry of Transport  

                                    - also in English)


18.  Overview of free-ware for your computer:




19.  Overview of HOTSPOTS with access to the web from your portable:




Keep this practical Guide to the Web on your computer – and open it whenever you need it.


All suggestions for improvements we be most welcome: 



Niels Jørgen Thøgersen

Make Your Own Photo Album!

Electronic YAHOO Photo Album on the Web


How to do it



Yahoo offers free space (without any limitation) for your electronic photo albums. And you can give everybody worldwide access to see your albums. Or you can limit access to the people you want to see it.


You can make as many different albums as you want to.


Point of departure:  that you have your photos in digital form (from a digital camera, a scanner or an e-mail). All uploaded to your hard disk on your PC before you start.




Chapter I:


OBS:   If you already have a Yahoo mail account, you can drop Chapter I and  go directly to

            Chapter II – using your present Yahoo mail account.


  1. Open your usual web browser on your PC ( Internet Explorer, Mozilla Firefox, Opera, or another one)
  2. Write this address in the address line:   - and click
  3. Next page: click on:  “Sign Up Now” on the left side of the page
  4. Next page: click on:  “Sign Up for Yahoo! Mail  (the left side)
  5. Next page: Fill in the scheme coming up:
    • your first name:  ….
    • your last name (family name):……
    • preferred content  (choose from drop-down menu). Select what you want. (I always select Yahoo! US – which means that you get an address with:  .com

      6.   Gender:  male or female

  1. Yahoo ID:  Here you can select whatever name you want for your site (i.e.  your

name, your family name, your birthplace, your favourite drink, or whatever). If the name you select is already in use by another Yahoo customer, Yahoo will immediately on the screen suggest alternatives, which you can choose from. Or you can choose another one of your own liking and continue, until the Yahoo system confirms on the screen that it is available

      8.  Password:  choose whatever you like (minimum six characters (letters and/or figures) –

            and re-type it in the next box on the screen.  And make sure that you remember it     

            (write it down somewhere)

  1. If you forget your password:
    • security question: choose from the drop-down menu
    • write your answer in the next box
    • your birthday  (straightforward)
    • Zip/Postal code  (the one in your normal “snail mail” address

If you have selected Yahoo! US above, then you have to indicate a US

Zip code – also if you live outside the US. Invent one – they all have five figures (from 0 to 9)

  1. Alternate e-mail:  you don’t have to write it – but you can give your normal e-mail


  1. Customising Yahoo!:  you don’t have to fill this chapter in – but you can, if you want to
  2. Verify your registration: (this is done to protect Yahoo from machine registrations by robots)
    • you have to write the code (letters and figures) in the black box into the open box
    • if you write it wrongly, a new black box with a new code will immediately appear – and you write that
  1. Terms of service:  You have to agree (to be able to continue). But no problem in that
  2.  Click: I agree
  3.  Next page:  click: Continue to Yahoo Mail
  4. Now Yahoo will within minutes send you an automatic e-mail to the alternate e-mail address, you indicated above (normally your normal e-mail box)
  5. When you get that e-mail in your normal e-mail box, click on:

“Important. Click here to activate your new account”

  1. And NOW you have a new free Yahoo mail account, which you can use for sending

And receiving e-mails, create photo albums (see below), etc.


OBS:   If you already have a Yahoo mail account, you can drop Chapter I and  go directly to

            Chapter II.



Chapter II:  How to create your Yahoo Photo Site



  1. Go back to your normal browser (Internet Explorer, Mozilla Firefox, Opera, or similar)
  2. Open the browser by clicking on it
  3. Type:
  4. Next page: fill in the box to the right:

             *  Yahoo ID:   this is the one you chose and had accepted (without .com )

             *  Password:   the one you chose

5.   Click: sign in

6.   Then your Yahoo Mail site will open

7.    In the top line: now write: Yahoo ID – without .com)

8.    Click

9.    Yahoo Photos open

10.  Click on:  Get started

11.  Next page:  click on:  Continue to Yahoo Photos

12.  Next page:  Create New Album

13.  Next page:

                           * Give the album a name

                           * Decide who should have access to your album (I recommend: Public –

                              as it is easiest to handle)

               * Click:  Continue


14.      Now you are ready to upload electronic pictures from your harddisk or your CD

Rom  (only pictures in JPEG format are accepted)

15.      Click:  Browse  - and find the pictures you want to upload – by clicking once on the

one you want – followed by clicking on: Open

16.      Then the picture is ready to be uploaded by Yahoo

17.      Do the same procedure for up to 10 different pictures (I recommend to take 4-5 pictures at a time – if you take more the uploading will take a lot of time)

18.      Now click:  Add Now – and wait

19.      Next page, which arrives automatically: Click: View Album

20.      Next page:  Click:  Add Photos

21.      And you do exactly the same again

22.      When you have uploaded all the pictures you want in your electronic album you open the album by clicking on it (unless it is already open with all photos visible)

23.      If you want to re-arrange the order of the photos, you click on:  Edit, then on Re-arrange

24.      When all pictures are visible again, you can pull each photo by pointing at it with the cursor, holding down your left mouse button and drag it to where you want it to be in the final album. If you don’t succeed, try again

25.      At the end, click on: Done   (very important)

26.      Now you have done it all – your album is on-line. And you can tell everybody about it. They can find it on the web on this address: ID)

27.      Tell them that they first click on the address. When it opens, click on the album. Then click on the first picture to make it bigger. And then click on “See slide show” in the upper right corner – then all your photos will come automatically one after the other with 10 seconds interval

28.      Tell them also that they can print the photos, download them, send them further on as e-mails, etc.  The only thing they cannot do is to make changes in your album. Only YOU can do that – and only when you go in via the Yahoo mail account, you have used to create the photo album

29.      You can always later add more photos – or remove some. Or the whole album. You are totally in control.



Good luck!   It sounds complicated – but it isn’t. Just get going! And let me know, if you have comments and suggestions for improvements.


Niels Jørgen Thøgersen


Call for Free on the Web



Install the free SKYPE programme on your computer



Do you want to call people almost anywhere in the world for free?


Then download the free programme SKYPE to your computer:


When the programme is installed (it’s very easy and very fast) you can chat and talk to everybody, who has also downloaded SKYPE.  We are more than 100 million happy SKYPE users worldwide today. And many more join us every day.


Your chat (in writing) with other SKYPE users is done on the screen. You click on: Start a chat – and you can then enjoy chatting with your friend or contact – perhaps on the other side of the world.


If you want to talk – and to be able to hear what your friend says – then you have to buy a headset (you get a very good one for 20 €). The headset has to have earphones and a microphone. You ask for a headset to link to your sound card or to your USB connection (normally the best solution). Some new computers (or laptops) do not even need a headset, as they have a microphone as well as a loudspeaker built into the computer.


If you also want to see the people you talk to and to let them see you, you should buy a small webcamera. It costs about 50 €.  Buy one which you can connect via USB.  The video and the sound work best, if you have a broadband connection to the Internet (ADSL, ISDN, cable, etc.). You can always stop the video, if you don’t want to use it.



SKYPE also has a service called SKYPE OUT. When you launch that function (inside the SKYPE programme) you are able to call almost any normal fixed phone around the world. And it will in most cases cost you only 0,017 €cents per minute  ( approx. 13 øre ). To anywhere in the world.


You can also call mobile phones from SKYPE OUT. It will cost more, but MUCH less than calling from normal phones.


The Skype programme also has an on-line “phone book” with all Skype users around the world. Click on the button “Search for Skype Users”, write the name you want to find – and the system tells you within seconds, if the person is a subscriber or not.


You might say: I don’t want to sit in front of my PC or laptop, when I talk on the phone. No problem. Then you just have to buy a special Dual Phone, which you link to your PC or laptop (and also to your normal phone line, if you want to). Then you can talk on SKYPE and SKYPE OUT anywhere in a reasonable distance from your PC or laptop (which has to be kept open, while you talk). The phone is called Dual Phone, because you can also use it as a normal phone.


Read more about this Dual Phone on:  


In the very near future you can also buy a WiFi Skype phone ( from Netgear and others ). It will give you the possibility to use the Skype services WITHOUT having your computer turned on. You just need to be inside an open WiFi zone – at home or anywhere.


Read more here:   


Finally, you can now also send SMS messages from Skype. It’s very cheap. And very easy.


I am myself a very happy SKYPE and SKYPE OUT user. My SKYPE name is:  kimbrer


Join in – and let me know when you are connected!



Niels Jørgen Thøgersen




Skype:  kimbrer